Creative Direction for Culture Magazine
Creative Direction for Culture Magazine
The end-to-end production of print, social media, and web assets.
Overview
Overview
Pre-Production
GEN-ZiNE is an online grassroots magazine that features content on politics, culture, and lifestyle from the Gen Z perspective. It aims to elevate these voices so that, they too, influence greater hegemonic discussions.
GEN-ZiNE is an online grassroots magazine that features content on politics, culture, and lifestyle from the Gen Z perspective. It aims to elevate these voices so that, they too, influence the greater hegemonic discussions around relevant topics.
As Creative Director, I led a team of 10 through the production of printed publications, social media promotional campaigns, and web assets.
GEN-ZiNE is an online grassroots magazine that features content on politics, culture, and lifestyle from the Gen Z perspective. It aims to elevate these voices so that, they too, influence the greater hegemonic discussions.
As Creative Director, I led a team of 10 through the production of printed publications, social media promotional campaigns, and web assets.
As Creative Director, I led a team of 10 through the production of printed publications, social media promotional campaigns, and web assets.
Production Schedule
Production Schedule
Magazine
The ultimate goal for the print design team when designing this production schedule was to outline tasks while benefitting team dynamics. The initial steps were intended as team ice breakers that promote team collaboration, ultimately setting up a culture that produces visually cohesive print deliverables.
The ultimate goal for the print design team when designing this production schedule was to outline tasks while benefitting team dynamics. The initial steps were intended as team ice breakers that promote team collaboration, ultimately setting up a culture that produces visually cohesive print deliverables.
The ultimate goal for the print design team when designing this production schedule was to outline tasks while benefitting team dynamics. The initial steps were intended as team ice breakers that promote team collaboration, ultimately setting up a culture that produces visually cohesive print deliverables.
Color Palettes
Color Palettes
Magazine: Issue 2, Spectrum
Before designing each zine, I had designers on the zine team pitch color palettes they thought best represented each zine’s theme. Volume 2 Issue 2’s theme was spectrum —identity spectrum, political spectrum, gender spectrum, etc. According to the zine design team, the color palette shown is the one that best represented that theme.
Before designing each zine, I had designers on the zine team pitch color palettes they thought best represented each zine’s theme. Volume 2 Issue 2’s theme was spectrum —identity spectrum, political spectrum, gender spectrum, etc. According to the zine design team, the color palette shown is the one that best represented that theme.
Before designing each zine, I had designers on the zine team pitch color palettes they thought best represented each zine’s theme. Volume 2 Issue 2’s theme was spectrum —identity spectrum, political spectrum, gender spectrum, etc. According to the zine design team, the color palette shown is the one that best represented that theme.
Moodboards
Moodboards
Magazine: Issue 2, Spectrum
In Issue 2’s moodboard, the primary colors are visualized in congruence with the magazine’s theme, spectrum. The visuals intentially evoke a sense of higher being, inferring the rejection of binaries in favor of spectrums.
Following the color palette selection, the zine designers collaborate on one In Issue 2’s moodboard, the primary colors are visualized in congruence with the magazine’s theme, spectrum. The visuals intentially evoke a sense of higher being, inferring the rejection of binaries in favor of spectrums. moodboard. This is effectively a way to create team collaboration and a cohesive visual product. This is a snapshot of this issue's collaborative moodboard.
In Issue 2’s moodboard, the primary colors are visualized in congruence with the magazine’s theme, spectrum. The visuals intentially evoke a sense of higher being, inferring the rejection of binaries in favor of spectrums.
Final
Final
Magazine: Issue 2, Spectrum
Color Palettes
Color Palettes
Magazine: Issue 3, Renaissance
For the third issue, the entire GEN-ZiNE team selected Renaissance as the new theme. The team selected a subtly nuanced palette to represent it.
For the third issue, the entire GEN-ZiNE team selected Renaissance as the new theme. The team selected a subtly nuanced palette to represent it.
For the third issue, the entire GEN-ZiNE team selected Renaissance as the new theme. The team selected a subtly nuanced palette to represent it.
Moodboards
Moodboards
Magazine: Issue 3, Renaissance
For this issue, we had to create an aesthetic that broadened the visual interpretation of the word “renaissance” beyond its Eurocentric origins. To do this, we connected our spreads back to nature, incorporated K-pop visual trends, and nodded to the original Renaissance’s architectural feats with arch motifs.
For this issue, we had to create an aesthetic that broadened the visual interpretation of the word “renaissance” beyond its Eurocentric origins. To do this, we connected our spreads back to nature, incorporated K-pop visual trends, and nodded to the original Renaissance’s architectural feats with arch motifs.
For this issue, we had to create an aesthetic that broadened the visual interpretation of the word “renaissance” beyond its Eurocentric origins. To do this, we connected our spreads back to nature, incorporated K-pop visual trends, and nodded to the original Renaissance’s architectural feats with arch motifs.
Final
Final
Magazine: Issue 3, Renaissance
Production Schedule
Production Schedule
Social Media
The ultimate goal for this productions schedule was to divide and conquer the main way the organization connects with its readership. It is designed to promote creativity with breathing room, enabling the social media design team to tap into a higher level of creativity for social media content.
The ultimate goal for this productions schedule was to divide and conquer the main way the organization connects with its readership. It is designed to promote creativity with breathing room, enabling the social media design team to tap into a higher level of creativity for social media content.
The ultimate goal for this productions schedule was to divide and conquer the main way the organization connects with its readership. It is designed to promote creativity with breathing room, enabling the social media design team to tap into a higher level of creativity for social media content.
Moodboard
Moodboard
Social Media
Social media is the most important outreach channel for this organization. In order to keep our audience engaged, we created a pastel color palette for our material. Our moodboard highlighted ways for the social media designers to reference articles or contemporary issues mentioned in each post.
Social media is the most important outreach channel for this organization. In order to keep our audience engaged, we created a pastel color palette for our material. Our moodboard highlighted ways for the social media designers to reference articles or contemporary issues mentioned in each post.
Social media is the most important outreach channel for this organization. In order to keep our audience engaged, we created a pastel color palette for our material. Our moodboard highlighted ways for the social media designers to reference articles or contemporary issues mentioned in each post.
Event Marketing
Event Marketing
Social Media
Ac can be inferred on this page, our marketing had a circular purpose. Social media content promoted our magazine and magazine release party. Additionally, our website featured the musicians and artists performing or selling work at the release party. Essentially, each project promoted another creative sphere of the organization. This promotional poster was the main asset guiding the “look” of all marketing for our first post-COVID in-person event.
Ac can be inferred on this page, our marketing had a circular purpose. Social media content promoted our magazine and magazine release party. Additionally, our website featured the musicians and artists performing or selling work at the release party. Essentially, each project promoted another creative sphere of the organization. This promotional poster was the main asset guiding the “look” of all marketing for our first post-COVID in-person event.
Ac can be inferred on this page, our marketing had a circular purpose. Social media content promoted our magazine and magazine release party. Additionally, our website featured the musicians and artists performing or selling work at the release party. Essentially, each project promoted another creative sphere of the organization. This promotional poster was the main asset guiding the “look” of all marketing for our first post-COVID in-person event.
Final
Final
Social Media
Web Asset Objectives
Web Asset Objectives
Website
GEN-ZiNE was a large magazine, with over 100 writers creating content —primarily for our website. This made it imperative to generate visual interest online. While the social media page is dedicated to promoting readership on our website and was a separate production from creating web assets, they still had to remain visually similar to one another. We used this design team to develop our designers and
GEN-ZiNE was a large magazine, with over 100 writers creating content —primarily for our website. This made it imperative to generate visual interest online. While the social media page is dedicated to promoting readership on our website and was a separate production from creating web assets, they still had to remain visually similar to one another. We used this design team to develop our designers and their skills so they were capable of making high-quality graphics for social media and the magazine in the future. It was our more relaxed visual forum. And yet, the website’s visuals needed to grab attention through eye-catching assets. This was our objective for the team —develop design skills and generate online readership.
GEN-ZiNE was a large magazine, with over 100 writers creating content —primarily for our website. This made it imperative to generate visual interest online. While the social media page is dedicated to promoting readership on our website and was a separate production from creating web assets, they still had to remain visually similar to one another. We used this design team to develop our designers and their skills so they were capable of making high-quality graphics for social media and the magazine in the future. It was our more relaxed visual forum. And yet, the website’s visuals needed to grab attention through eye-catching assets. This was our objective for the team —develop design skills and generate online readership.
their skills so they were capable of making high-quality graphics for social media and the magazine in the future. It was our more relaxed visual forum. And yet, the website’s visuals needed to grab attention through eye-catching assets. This was our objective for the team —develop design skills and generate online readership.
Moodboard
Moodboard
Website
As stated above, the web assets needed to be eye-catching. We wanted them to feel like a summer banger* heard for the first time. It needed to grab attention and keep engagement alive during the magazine’s development.
*Gen Z slang for an objectively good song you can listen to over and over again
As stated above, the web assets needed to be eye-catching. We wanted them to feel like a summer banger* heard for the first time. It needed to grab attention and keep engagement alive during the magazine’s development.
*Gen Z slang for an objectively good song you can listen to over and over again
As stated above, the web assets needed to be eye-catching. We wanted them to feel like a summer banger* heard for the first time. It needed to grab attention and keep engagement alive during the magazine’s development.
*Gen Z slang for an objectively good song you can listen to over and over again
Final
Final
Website
Results
Results
Final
GEN-ZiNE magazine thrives on audience engagement, primarily through social media. We used it to keep our community engaged with upcoming projects like our podcast, reading groups, documentaries, and magazines.
As Creative Director, I implemented structured project timelines that streamlined collaboration
GEN-ZiNE magazine thrives on audience engagement, primarily through social media. We used it to keep our community engaged with upcoming projects like our podcast, reading groups, documentaries, and magazines.
As Creative Director, I implemented structured project timelines that streamlined collaboration among our designers. By setting clear expectations and quarterly goals, we expanded marketing efforts for events, podcasts, and magazine releases. The result? A 150% increase in likes and a 700% surge in online engagement. More importantly, our strategic planning fostered a dynamic, digitally engaged community—our ultimate goal.
GEN-ZiNE magazine thrives on audience engagement, primarily through social media. We used it to keep our community engaged with upcoming projects like our podcast, reading groups, documentaries, and magazines.
As Creative Director, I implemented structured project timelines that streamlined collaboration among our designers. By setting clear expectations and quarterly goals, we expanded marketing efforts for events, podcasts, and magazine releases. The result? A 150% increase in likes and a 700% surge in online engagement. More importantly, our strategic planning fostered a dynamic, digitally engaged community—our ultimate goal.
among our designers. By setting clear expectations and quarterly goals, we expanded marketing efforts for events, podcasts, and magazine releases. The result? A 150% increase in likes and a 700% surge in online engagement. More importantly, our strategic planning fostered a dynamic, digitally engaged community—our ultimate goal.
Final Content
Final Content
Final
Top of Page
Top of Page
Daisy Bell
Framer 2024
Graphic Designer
Social Media Objectives
Social Media Objectives
Social Media
Social media is one of the most crucial ways that brands can engage with their audience. For this organization, social media is a platform to create discussion on current events, our publications, and our blog space. We wanted to tie all aspects of our community across multiple channels in this sphere. We also wanted to keep our audience civically engaged, which is amplified with quick design turnarounds at a similar pace to current events. Due to these objectives, the social media design team had a fast-paced environment graphic
Social media is one of the most crucial ways that brands can engage with their audience. For this organization, social media is a platform to create discussion on current events, our publications, and our blog space. We wanted to tie all aspects of our community across multiple channels in this sphere. We also wanted to keep our audience civically engaged, which is amplified with quick design turnarounds at a similar pace to current events. Due to these objectives, the social media design team had a fast-paced environment graphic turnaround. Each designer was assigned to a graphic for two weeks, and was required to have the graphic edited and published, alternating each week.
Another aspect when designing for social media is to make sure each post has consistent branding and is as visually appealing as possible. While this organization encourages designers to get creative and explore their visual faculties, we also require that all deliverables are high quality.
Social media is one of the most crucial ways that brands can engage with their audience. For this organization, social media is a platform to create discussion on current events, our publications, and our blog space. We wanted to tie all aspects of our community across multiple channels in this sphere. We also wanted to keep our audience civically engaged, which is amplified with quick design turnarounds at a similar pace to current events. Due to these objectives, the social media design team had a fast-paced environment graphic turnaround. Each designer was assigned to a graphic for two weeks, and was required to have the graphic edited and published, alternating each week.
Another aspect when designing for social media is to make sure each post has consistent branding and is as visually appealing as possible. While this organization encourages designers to get creative and explore their visual faculties, we also require that all deliverables are high quality.
turnaround. Each designer was assigned to a graphic for two weeks, and was required to have the graphic edited and published, alternating each week.
Another aspect when designing for social media is to make sure each post has consistent branding and is as visually appealing as possible. While this organization encourages designers to get creative and explore their visual faculties, we also require that all deliverables are high quality.